Tim Bradley Chirping for Chips

Tim Bradley walked into the ring June 9th with his well earned reputation, his resume and uncompromising sense of dignity- he left it with a PHD in "the game". Lets be clear here, Tim Bradley is too much man NOT to know when he got his ass whooped-but he's too much man not to put food on the table as well. For a while he was in no mans land dodging the shrapnel of outrage and accusations of a FIX, of Bob Arums determination Not to send Pacquiao into Mayweathers built in advantages...he seemed assured of at least a contractually obligated rematch for playing patsy to the Pacquiao cash out. And then it got murky. I for one didn't want to see the rematch Bradley will now try to sell us for November 10th because theres nothing left but for Pacquiao to put his foot down on the gas and deliver more of the hurtful outcome. For Bradley to pull off a second upset he'd have to stink up the joint because June 9th proved he cant keep Pacquiao off of him with his hands, he'll have to do the same "dance" that created the doubt to the blind the first time around. Arum responded to "the will of the public" (or pretended to) and moved Marquez into the slot only have the negotiations stall And now enter Tim Bradley who epitomized hunger, talking the language of the hungry fighter, trash. And it might work in a sport that Forbes's Tom Van Riper opined is in need of  "Rebranding". Bradley covered the usual territory, "Marquez won all 3 fights", something meant to drive Filipino's to the message boards and Cable subscribers in search of retribution. Especially "inflammatory" was the assertion that Floyd Mayweather will "flatten" Pacquiao if they ever met was meant for what else...clicks, traffic, buzz, an aggressive effort by Bradley to propel himself into the Villain role and create an event. And Boxing is EVENT driven isn't it? we can be convinced we didn't see what we saw as long as the Right Themes are played, where other sports sell the determination of a champion who ran the gauntlet we sell fake revenge. Tim Bradley isn't the first Solid Guy to get into that space and become of it, it's what he's worked his whole life for and theres only one model of prosperity in Boxing and often it isn't to the benefit of consumers. Tim Bradley and fighters like him have to lower their rhetoric to stay on the casting couch and in in the EVENT Business so don't be surprised if his Campaign Pays off. Good For Him, but Forgive me if I've grown tired of Boxings sick Hunger Games business model, the NFL's socialistic monolith is strong enough to keep 32 Billionaires in check...while we're still being run by two firms rooted in the shenanigans of Tex Richard.