Jay Z in Sports is a Business Man

Jay Z is perfect for Sports, and that aint a compliment it’s merely a statement of fact, and the most important fact is Mr. Carter has been a representative of “establishment” America for some time now. Corporate America isn’t mom and apple pie as they want you to believe, corporate America is filled with guys like Russian oligarch/gangster Mikhail Prokhorov who walked into the NBA under the flimsiest of vetting processes; because he could. So  If you’re listening to Jay Z and counting the “Nigga’s” used  you aren’t listening hard enough, because he’s been telling you he’s the chosen & ordained  voice of the global/corporate elite for some time now, One World Government is here and your black ass aint coming.

Who else brags about knowing Mayor “Stop and Frisk” Bloomberg?, a Billionaire who with the help of private transnational banks would love to put us all on a calorie count, and through draconian “sustainability” initiatives one day we’ll all  be RSDI chipped Nigga’s.“Hov” has been a good lil “boy” for Corporate interests for years now, he didn’t create “Nigga music” (that’s nuthin but a G thang Babay) he only raised the price on a publicly traded stock and cashed in on it- and in return he gets to pantomime “power” for poor folks while the real elite kick it at Bilderberg.

You see the real elite talk about taxing all manner of human activity while Jay Z (as a satellite) is used to make the idea of one big underclass some “hot” shit, & they’ll wait last to tell him he’s about 50 Billion short of really  being “down” but until then he can certainly be in Sports. He runs the latest phase of his career like a sports team; let me guess ya’ll really thought Beyoncé, Rihanna, and Kanye were the best music has to offer?  If you believed that you believed he owned the Nets. Corporate America is all about hegemony, Jay Z neutered and homogenized something that used to really scare white people because it actually had the potential to reform us, just ask Professor Griff. Why can’t a Corporate Rapper be a “Step and Fetch it” for the Sports agency behind all of the conspiratorial player movement in the NBA? He’s perfect for it- he’s cool and everywhere he goes fans think something big is about to happen. He’s been telling the Nigga’s who made him rich for years he’s no longer one of them, and the NBA is the perfect landing spot because it’s filled with young men projecting the same message. Nigga’s already buy bullshit to vicariously live through Rappers and Ballers; without Jay Z bringing an air of “now” and conspiracy how else will the NBA rule Twitter in the offseason?

I’ve been at games in the good seats, and yes it is Corporate and white but trust me the days of Allen Iverson are long gone. Iverson may have embodied some questionable shit but he wasn’t interested in projecting monopoly and consolidation of wealth like Mr. Magna Carter-the direction the NBA wanted to go in landed right in that safe place where Jay Z resides. White folks don’t fear Jay Z and Corporate type’s aint afraid to “buy” him listen to his lyrics, he’s shoutin out Warren Buffet for Christ sakes- he sold the soul of Hip Hop years ago and didn’t blink, so being in Corporate America is being amongst peers. There’s nothing subversive about a former criminal who is now a corporate shill, he isn’t being detained at an airport for listening to Stokely Carmichael (a 1967 recording) like Talib Kweli was in 2010, because Hip Hops disintegration of substance (and positive influence) in the 90’s was a hostile corporate takeover, Jay Z was simply an instrument of choice.

You’ll see his face in coming years a lot when it’s time to normalize something that isn’t for the benefit of poor people, some of you were outraged when Edward Snowden exposed the NSA but didn’t blink when the Magna Carta “app” was used as a surveillance tool. It’s the “Cool Factor” and the corporate elite have learned you can do anything you want to the populace if you send a smooth brotha (like Jay Z and Obama) as the person to help you do it. You don’t question his symbolism which can easily be traced to Kabbalistic, Masonic, and Luciferian origins and you certainly don’t question the Roc hand sign, because it makes a lot of powerless people feel they’re a part of something- this is why Jay’s penchant for giggling on recordings when he’s talking about how much better he is than his fans always goes undetected. It’s uniquely American to make people feel like they’re invested in you philosophically when the truth is the “have not’s” are only giving you their money….money. There’s no money in “Fight the Power” only commitment, Jay Z warns America that they “made him” so in his world (not Brooklyn) he “is” the Power. I know, I’m just "hatin", but ask yourself something; how much $ is spent on lighting and video production? And why would anyone invest so heavily in projecting something that meant nothing? Jay Z is a branding genius, and he has every right to merge his successful brand with Sports which (like Entertainment) is always in the business of making something out of nothing- how else would you explain Tim Tebow? Huh?. Why not merge the mind-numbing effect of Hip Hop and Celebrity with the equally addictive opiate of sports? we’re good and dumbed down now, why wouldn’t we want our damned Jay Z?!.

Jay Z adroitly niggerized pop culture but he was always more prosperity minister than revolutionary- he never “really” wanted to change the game, he merely wanted to play. Tupac profited from Nigga too, but he was “worthy” of surveillance by the Government as someone who could influence young black men in ways akin to Huey P. Newton and Fred Hampton. Corporate America is always best served when black folks keep their points of reference limited-which is why there’s no surprise Jay Z and P- Diddy ushered in the “Age of Bling” when Tupac was murdered. What is safer than empty headed materialism and focusing on getting rich as opposed to being smart enough to get wealthy? Jay Z will always keep the “customer” riveted on buying a lifestyle instead of making the connection between Greece, Turkey and Youngstown Ohio. Sports are a part of that diversion, and Jay Z is a reflection of the boundary lines being erased in banking and industry right now.

Globalization is the new catchphrase for the landed gentry, who make money all over the word- Jay Z and Kanye have been ambassadors of “Nigga” in places their under informed fans can’t even find on a map- they took “it” (Nigga) on the road like the 92’ Dream Team baby. The NBA is trying to go Global, and players like LeBron James and Carmelo Anthony may deliberately engineer moves to LA and New York before they are done- because it’s just a market to them and a loyalty to those who can’t afford to go to the game. Jay Z is a part of that pathos, so implying Roc Nation shouldn’t contribute to erasing the idea of Franchise Loyalty (AKA Boundaries) in Sports is not seeing the future.

LeBron put himself next to Jay Z back when he was in Cleveland, and now he’s the gold standard- because it was legitimizing to him back then to be associated with the corporate icon. The NBA isn’t selling to the market their athletes come from, but Jay Z is perfect for that because he isn’t selling to the streets anymore- he’s clearly selling elitist values with catchy slang. Listen hard when Jay says “In real life I’m much more distinguished, I’m like a bloke from London England”. Ali walked among poor black folks from Harlem to Zimbabwe; he loved us and lost 3 years of his prime because the Government wanted to teach him a lesson-LeBron is no Ali, and Ali said the word “nigga” in reference to black opponents in front of camera’s. Ali spoke truth to power, he didn’t ask to be what he is now, it just so happens he turned out to be on the right side of history, but he was never, ever a “Brand” man. Ali for all his faults attempted faith to his God, while Jay Z on Magna Carta rapped that when a “bitch” asked if he was “GOD” he didn’t demure- LeBron, who wants to be a Billionaire will NEVER be as organically compelling as Ali.

The true sign of “progress” is in criminality, and the types of white collar crime the minority class is allowed to get away with-like Chris Rock said “you can get rich but don’t hurt anybody”. A lot of our athletes have gone broke under the stewardship of white agents and managers while black family members and “homies” are stereotyped. If Jay Z can get into the business, make commissions while his athletes go broke at the same clip and never take the “rap”-that will be equality and progress. Jay Z “earned” his way into the oligarchy with no less criminal conduct than Joe Kennedy- and as Magna Carta states his daughter will “never meet a poor person”, something the underprivileged ignorantly applaud. He isn’t big enough to be the root of cultural depreciation, he’s merely a weak projection of the fruit of it- his only crime being the bastardization of language, something Corporate America commits in the reporting of the “news” nightly. Something Politicians do in front of Teleprompters every time they open their mouths, did you know the word “growth” meant Corporate Profits? and “Labor Flexibility” lower wages and longer hours?

Damon Dash, Carters Co Conspirator recently expressed regret for pimping drug (and Nigga) culture on to the youth but like Jay and Joe Kennedy Dash aint returning no checks ya’ll. Jay Z will always be more NATO than NAACP because if you brag about driving through the hood with Oprah you have definitely arrived, but the “where” is subjective yo. Big time Sports isn’t above reproach due to corporate ties it’s the exact opposite, in fact Corporatization is inherently filled with moral dichotomies that put athletes in positions as to not offend the rich white guy in row one despite the fact that his “Corporation” decimated the community said player came from through outsourcing or downsizing. Jay Z is playing in the only 2 growth industries rooted in customers being removed from reality, because only a sports/rap fan would miss the sacrilege of “Jigga” disrespecting Belafonte on record- and many of those same folks let “Weezy’s” Emmett Till rhyme go “poof” because they’re plugged into ESPN intravenously. So yes, Jay Z is the perfect Nigga for Sports, he’s on an SMS basis with the POTUS! A diamond encrusted, Tom Ford suit wearing role model for the economically/politically disenfranchised “never will be’s”.

Just like many of the Athletes.

The word Nigga isn’t the pejorative here, the word Corporate “is” and Jay Z belongs in that misanthropic cutthroat setting. He’s nothing to be neither afraid of nor angry at, because at his core he’s just a Nigga who says Nigga in public for money. I’m more interested in the Nigga’s on Wall Street and the Federal Reserve and the Nigga’s who litter the White House staff supposedly in charge of “jobs”. I’m more interested in those who say the word in private or  “off the record” at  think tank retreats shielded by media “blackouts”, the ones who control economic destinies and resources- the Nigga’s who can honestly claim “untold” wealth, and  the Nigga’s who view  Jay Z as an “employee”.